Why 2024 is Likely to Be a Windfall Year for OTT Sales
- Author
- Pooja Midha, Corey Elliott, Gordon Borrell
- Published
- Mon 02 Oct 2023
- Episode Link
- https://borrellassociates.com/podcast
Corey & Gordon hear a rumbling in the pipeline for OTT sales and turn to the "Superwoman of OTT," Pooja Midha, for her perspective. Midha, the EVP and GM at Comcast's advertising division, Effectv, unveils new research that leads her to be "extremely bullish" on OTT.
