1. EachPod

What 1,000 Local Advertisers Just Told Us (Good, Bad, AND Ugly)

Author
Corey Elliott, Gordon Borrell
Published
Mon 09 Dec 2024
Episode Link
https://borrellassociates.com/podcast

Corey & Gordon uncover surprises from a Q4 survey of local advertisers. They discuss what's hot for 2025, and ponder why one form of print media continues to defy gravity. They look at the good, bad, and just plain ugly -- including how advertisers rate their local ad-sales reps on overall marketing expertise and digital savvy. Spoiler alert: That's the "ugly" part of their discussion.

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