1. EachPod

TV's Been Promising ATSC 3.0, But Where Is It?

Author
Madeleine Nolan, Gordon Borrell, Corey Elliott
Published
Mon 28 Apr 2025
Episode Link
https://borrellassociates.com/podcast

Local broadcasters are pinning hopes on NextGenTV reviving their industry. But more than a decade after the first tests of ATSC 3.0 standards, consumer adoption remains stalled below 10%. Co-hosts Corey and Gordon see a maze of hurdles and take their skepticism to Madeleine Nolan, president of the ATSC: The Broadcast Standards Organization, seeking answers.

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