1. EachPod

Sappy Messaging and Warning Signs: COVID-19's Effect on Marketing

Author
Gordon Borrell, Corey Elliott
Published
Mon 11 May 2020
Episode Link
https://borrellassociates.com/podcast

(Cue the maudlin piano music) In these unprecedented times, Gordon & Corey are here for you. That's why they've teamed up with Fruity Pebbles.... Episode 21 takes a look at how marketers are struggling to remain in sync with consumers who seem to be suffering media overload. The podcast also identifies marketing decisions that equate to warning signs that a business might not make it through the crisis.

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