Outdoor Continues to Flourish, Thanks to Digital Signage and 'News' Messaging
- Author
- Kevin Gephart, Corey Elliott, Gordon Borrell
- Published
- Mon 30 Jun 2025
- Episode Link
- https://borrellassociates.com/podcast
The outdoor advertising industry is the only legacy media that's been emboldened by internet, continuing to grow while competing media shrink. Hosts Gordon & Corey explore the possibility that the outdoor advertising industry might leverage its digital signage to compete with the local news industry. They bring on outdoor industry consultant Kevin Gephart to pick his brains what's next for outdoor.
