Is Traditional Media Really Poised for a 'Comeback' in 2024?
- Author
- Rob Mudd, Corey Elliott, Gordon Borrell
- Published
- Mon 18 Sep 2023
- Episode Link
- https://borrellassociates.com/podcasts/is-traditional-media-really-poised-for-a-comeback-in-2024/?utm_source=simplecast&utm_medium=podcast+app&utm_campaign=LMT+&utm_content=EP104
Corey returns from a monthlong hiatus for the big reveal: his local advertising outlook. All signs look good headed into the holidays. As for 2024, there's a surprise (the good kind) for traditional media. Corey discusses his forecasts, and Gordon gets a gut check from an executive of one of the largest local ad agencies in the nation, Rob Mudd from Mudd Advertising in Cedar Falls, Iowa.
