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Episode 93: Saga Suddenly Gets Serious About Digital

Author
Chris Forgy, Gordon Borrell, Corey Elliott
Published
Mon 27 Mar 2023
Episode Link
https://borrellassociates.com/podcasts/episode-93-saga-suddenly-gets-serious-about-digital/

Digital focus hasn't been a hallmark of Saga Communications. Among publicly held radio broadcasters, Saga has been at the bottom of the heap in digital revenue. But something has changed, and the company's stunningly successful digital experiment in Tennessee is being rolled out to other markets. In this episode, Gordon & Corey interview the new CEO, Chris Forgy, to learn how Saga will change under his leadership.

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