1. EachPod

Episode 89: Wither TV Ad Budgets? Dave Morgan Utters Fearful F-Word

Author
Dave Morgan, Gordon Borrell, Corey Elliott
Published
Tue 31 Jan 2023
Episode Link
https://borrellassociates.com/podcasts/episode-89-wither-tv-ad-budgets-dave-morgan-utters-fearful-f-word/

With more than 1 million TV programs available, our hosts wonder about the opportunity -- and about the effect on good ol' broadcast TV. This episode features an interview with Simulmedia founder and CEO Dave Morgan, who utteres a fearful word when asked about TV ad budgets. He also talks about how the phase-out of third-party cookies are likely to affect advertising-dependent online publishers.

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