Episode 84: How Local Advertising Will Change in 2023, and a New Opportunity in OTT
- Author
- Jimmy Hunt, Gordon Borrell, Corey Elliott
- Published
- Mon 07 Nov 2022
- Episode Link
- https://borrellassociates.com/podhttps://borrellassociates.com/podcasts/episode-84-how-local-advertising-will-change-in-2023-and-a-new-opportunity-in-ott/casts/episode-83-local-media-made-every-mistake-over-2-decades-but-heres-a-chance-to-gain-it-all-back/?utm_source=simplecast&utm_medium=podcast+app&utm_campaign=Local+Marketing+Trends+Podcast&utm_content=Episode+84
This year is ending with a lot of uncertainty, but Gordon & Corey aren't fuzzy at all on what 2023 will look like. Wrapping up a survey of thousands of local ad buyers and on the eve of issuing their local advertising forecast, the hosts offer a peek at the ups and downs they expect for the new year. The podcast also features an interview with Spectrio's Jimmy Hunt, who's tapping into a new and innovative form of OTT that could be insulated from any downturn in ad spending.
