1. EachPod

Episode 82: Defying Gravity, Local Business Publishers Enjoy One Rich Niche

Author
Mitch Bettis, Corey Elliott, Gordon Borrell
Published
Mon 10 Oct 2022
Episode Link
https://borrellassociates.com/podcasts/episode-82-defying-gravity-local-business-publishers-enjoy-one-rich-niche/

Local B2B publishing remains a print-centric business without all the pain and suffering. In fact, it's experiencing just the opposite -- growth in print circulation and ad revenue. In this episode, Gordon and Corey explore why. The podcast features an interview with the president of Arkansas' biggest business publisher and board member of the industry's trade association, the Alliance of Area Business Publishers.

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