1. EachPod

Episode 8: TV Takes On Digital: 'Our Impressions Are Better Than Yours'

Author
Corey Elliott, Gordon Borrell
Published
Mon 28 Oct 2019
Episode Link
https://borrellassociates.com/podcast

TV budgets have become "the elephant to target," which has spurred the broadcast TV industry to take the gloves off. Hosts Corey & Gordon discuss why TV is so pressured, then talk to Steve Lanzano, president of the Television Bureau of Advertising. (Sponsor note: the phone number mentioned in this week's commercial spot is 561-685-8991.)

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