Episode 57: With Half of Local Ad Buyers Now Using DIY, Will Sales Reps Become Obsolete?
- Author
- Corey Elliott, Gordon Borrell
- Published
- Mon 04 Oct 2021
- Episode Link
- https://borrellassociates.com/podcast
Google and Facebook have cracked the do-it-yourself code for local advertisers. Does that mean the days of the local ad-sales rep are numbered? Corey and Gordon dive into recent survey data, then turn to a DIY platform export, Rosie O'Meara from GroundTruth, for answers.
