Episode 43: Brace Yourself: 2021's Latest Local Ad Forecast Has Some Twists
- Author
- Corey Elliott, Gordon Borrell
- Published
- Mon 15 Mar 2021
- Episode Link
- https://borrellassociates.com/podcast
With the dust settled, a clearer picture of 2021 is emerging. Corey lays out his forecast for local advertising and notes a major shift in businesses from "retention" mode to acquiring new customers this year. Will that strengthen mass media like TV and newspapers?
