1. EachPod

Episode 39: Local Media's Big Pivot

Author
Corey Elliott, Gordon Borrell
Published
Mon 18 Jan 2021
Episode Link
https://borrellassociates.com/podcast

Faced with an advertising crisis, many local media companies pivoted in a new direction that may foretell their future. In this episode, Corey & Gordon take a look at how one trade association blazed a very different path for broadcast and print media in 2020 that has them working together and finding support from communities they serve. It features an interview with Nancy Lane, a former publisher and now CEO of the Local Media Association.

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