1. EachPod

Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'

Author
Eric Kozik, Corey Elliott, Gordon Borrell
Published
Mon 18 Mar 2024
Episode Link
https://borrellassociates.com/podcast

Could hyperlocal TV programming be the future of local television? Cox Media is headed in that direction, enjoying early success with its plan to expand television news coverage to dozens of neighborhoods surrounding North Atlanta and Charlotte, N.C. In this episode, Gordon & Corey discuss how 2024 is shaping up to be a breakout year for OTT, and how Cox's well-timed strategy to surround urban markets might be headed for a rollout in other markets. The show features an interview with Eric Kozik, Head of Development for Cox Media Group.

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