1. EachPod

Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?

Author
Erica Farber, Corey Elliott, Gordon Borrell
Published
Mon 22 Jan 2024
Episode Link
https://borrellassociates.com/podcasts/could-radio-be-overthrowing-newspapers-tv-as-the-king-of-local/

Radio reversed a decade-long trend since the pandemic and has started growing total revenue again, mostly because of fast-growing digital sales. Some stations started up hyperlocal news sites, filling the gaps where newspapers pulled back. In this episode, Corey & Gordon explore a few key reasons for radio's resilience, and turn to outgoing Radio Advertising Bureau CEO Erica Farber for some answers.

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