1. EachPod

As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?

Author
Gordon Henry, Corey Elliott, Gordon Borrell
Published
Mon 13 Nov 2023
Episode Link
https://borrellassociates.com/podcast

More media companies are selling SaaS marketing tools, which begs the question, are machines replacing sales reps? For answers, our hosts turn to longtime SMB marketing expert Gordon Henry, the Chief Strategy Officer for thryv. Henry discusses recent growth in thryv's SaaS client base, and, oh yeah, the company's other business -- publish 1,000 yellow pages books.

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