Are Digital Marketing Services Worth Selling?
- Author
- Corey Elliott, Gordon Borrell
- Published
- Mon 12 Aug 2024
- Episode Link
- https://borrellassociates.com/podcast
If digital marketing services are used by more than two-thirds of advertisers, why are so many media companies -- especially TV stations -- shunning them? Are they low-margin? Too messy to implement? The hosts dive into the stats and develop what they call the "chiclet theory."
