1. EachPod

2 Big Rocks Headed for the Local Advertising Pond

Author
Allison Schiff, Corey Elliott, Gordon Borrell
Published
Fri 23 May 2025
Episode Link
https://borrellassociates.com/podcast

Two big things are about to ripple the $150 billion local advertising pond. But Corey & Gordon acknowledge completely ignoring them in their newly released annual missive on the state of local advertising. Was it an oversight, or is there something else behind the omission? The podcast features an interview with Allison Schiff, managing editor of AdExchanger, who offers her thoughts on the speed of one of the approaching comets.

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