The Local Marketing Trends Podcast
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
- Update frequency
- every 13 days
- Average duration
- 24 minutes
- Episodes
- 150
- Years Active
- 2019 - 2025
Salem's CEO on Reinventing Radio: From Faith-Driven Broadcasting to a Digital Future
Where is one of the nation's largest Christian and conservative broadcasters placing its bets on the future? Salem Media CEO Dave Santrella discusses a new financial discipline for the company's radi…
00:24:01 |
Tue 02 Sep 2025
Beasley Takes a Bold New Path, With Digital Front and Center
Beasley Media's CEO foresees a fast-approaching future for radio companies and believes bold steps and tough decisions will be necessary for those who want to survive it. In an interview, CEO Caroli…
00:24:45 |
Mon 11 Aug 2025
Sinclair's Rob Weisbord, on the Future of Local TV Stations
Rob Weisbord, Sinclair's President & COO of Local Media, weighs in on how the nation's second-largest operator of TV stations is investing in the future. The episode kicks off a series of interviews …
00:24:26 |
Mon 28 Jul 2025
Matt Britton Discusses How 'Generation AI' Will Change the Media
Thinking about AI brings back the old drinking-from-a-firehose analogy. But podcast guest Matt Britton, who's just published "Generation AI," has a simple suggestion. Corey & Gordon seize on a singl…
00:26:12 |
Mon 14 Jul 2025
Outdoor Continues to Flourish, Thanks to Digital Signage and 'News' Messaging
The outdoor advertising industry is the only legacy media that's been emboldened by internet, continuing to grow while competing media shrink. Hosts Gordon & Corey explore the possibility that the ou…
00:23:04 |
Mon 30 Jun 2025
Local Advertising is Sold, Not Bought . . . But Not for Long
SMBs are becoming more savvy about advertising. That leads Gordon & Corey to predict the rise of DIY platforms and the fliping of the longtime notion that local advertising is sold, not bought. While…
00:24:08 |
Mon 16 Jun 2025
2 Big Rocks Headed for the Local Advertising Pond
Two big things are about to ripple the $150 billion local advertising pond. But Corey & Gordon acknowledge completely ignoring them in their newly released annual missive on the state of local adver…
00:20:31 |
Fri 23 May 2025
Jeff Warshaw's 'Alpha' Vision For Radio: Stop Cutting, Start Hiring
Jeff Warshaw doesn't plan to participate in radio's "race to the bottom." The CEO of Connoisseur Media just bought Alpha Media, expanding Connoisseur from 11 stations to 218. It's a move that bucks…
00:22:07 |
Mon 12 May 2025
TV's Been Promising ATSC 3.0, But Where Is It?
Local broadcasters are pinning hopes on NextGenTV reviving their industry. But more than a decade after the first tests of ATSC 3.0 standards, consumer adoption remains stalled below 10%. Co-hosts C…
00:25:54 |
Mon 28 Apr 2025
Patch Latches onto AI to Supercharge its Local Expansion
Eleven years old and profitable, Patch is reversing the trend of so-called news deserts. And it's using AI to supercharge its expansion efforts to tends of thousands of communities. This episode feat…
00:26:03 |
Tue 25 Mar 2025
Fatigued by Ads and Opinions, More Consumers Pony Up for Online Subscription 'Experience'
Have hypercharged opinions and rampant banner ads opened up an opportunity for online subscriptions? Recent reports by newspaper companies Gannett, Lee Enterprises, and The New York Times show increa…
00:25:36 |
Mon 03 Mar 2025
Mythbusters Tackle Media's 'Heavy' Investments, Digital Unprofitability, and Reliance on 'Local' Audiences
In this mythbusters-styled episode, the hosts focus on three oft-stated facts: Many legacy media companies are investing heavily in digital; the unprofitability of digital products is curtailing thei…
00:22:15 |
Mon 17 Feb 2025
How KSL.com Became a Local Media 'Phoenix'
Gordon & Corey see signs of Phoenix-style rebirth for a handful of media companies. These survivors have begun generating enough digital growth to completely offset declines in their legacy media bus…
00:24:01 |
Mon 03 Feb 2025
Whither Local TV? Checking in With Gray Media's Pat LaPlatney
With the ebbing of political ad dollars and cable retransmission fees, 2025 will likely be a lean year for TV broadcasters. In this episode, Gordon & Corey review the industry's woes, debate the surv…
00:29:48 |
Mon 20 Jan 2025
The Dirty Little Secret to Exponential Growth in Sales
The hosts profess to know the secret to driving exponential growth in ad sales, but they've also witnessed an ugly problem associated with it: churn. The episode features an expert on the issue, who …
00:15:50 |
Mon 06 Jan 2025
What 1,000 Local Advertisers Just Told Us (Good, Bad, AND Ugly)
Corey & Gordon uncover surprises from a Q4 survey of local advertisers. They discuss what's hot for 2025, and ponder why one form of print media continues to defy gravity. They look at the good, ba…
00:23:25 |
Mon 09 Dec 2024
Mastering Today's Media: Stop Gabbing, Cut the Fluff, Add 'Proof'
The failure point for incumbent businesses faced with a disruptive technology comes when they interpret it as being supportive of their existing business. Yet that's exactly how most media companies …
00:25:11 |
Mon 25 Nov 2024
Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy
True to form, CTV and OTT advertising is a disruptive innovation that appeals more to a NEW set of would-be TV buyers -- smaller businesses. In this episode, media transformation expert Jim Wilson, …
00:22:20 |
Mon 11 Nov 2024
Why Dozens of Buyers Have Been Snapping Up Newspapers
Newspapers are still vanishing at a rate of one every three days, but this year more papers have actually been snapped up by willing buyers. In this episode, Gordon & Corey explore what's attracted …
00:29:39 |
Mon 28 Oct 2024
Local Content Goldmine Starts to Deliver (Even for Radio!)
Gordon & Corey explore how AI is unlocking the hidden gold for local broadcasters, newspaper publishers, and online publishers not only in archived content, but also in live news content. The show fe…
00:24:20 |
Mon 14 Oct 2024
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