1. EachPod

What is a Local Brand?

Author
Kirsty Foster
Published
Thu 06 Mar 2025
Episode Link
https://www.socialmumsclub.com/podcast

The Local Brand Marketing Podcast with Kirsty Foster


Episode 1: What is a Local Brand? (hint it’s more than just a logo)


Before you can market your brand effectively with your local community, you MUST know what your brand actually is! In this episode we discuss how to define your brand and why it’s so much more than just logos and colours - you won’t want to miss it!

This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.


Learning intention for this episode

I want you to come away from this episode thinking about ‘branding’ differently. I want you to understand why it’s so important for your local businesses to have a strong brand in your local community.


Actionable Steps for this episode 

This episode will have hopefully got you thinking deeply about your business brand. Whilst all of this is fresh in your mind, write it down OR if you’re driving or walking right now, record a quick voice note so you can use it later.


Answer these questions…

⭐️What is your visual brand?

⭐️How does your brand make YOU feel?

⭐️How do you want your brand to make people in your local community feel?

⭐️What’s one thing you can do this week to get your brand outside your door connecting with your community 


💰TAKE THE QUIZ!💰

❓Is your business leaving money on the table?

❓Are you wondering why your business isn’t making much profit?

❓Is your business not growing as quickly as you’d hoped?

✅This quiz is for you.

https://socialmumsclub.myflodesk.com/quiz


How to continue connecting with Kirsty and the Social Mums Club brand!!


🩷Take part in our next online ‘Local Brand Marking Programme’

After working with hundreds of local businesses it became clear to me that running a thriving Local Business can be achieved by following a 10-Part formula. There are 10 things each business MUST do really well, but most local business owners are not doing most of these things well… IF AT ALL. I don’t want that for you. Enrol now.

https://www.socialmumsclub.com/local-brand-marketing-programme


🩷Join your local Social Mums Club

Join over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t have to be a mum).

https://www.socialmumsclub.com/


🩷No Social Mums Club in your community YET? Why not own and operate one for your community?

We're now looking for more passionate, driven and authentic women to own a Social Mums Club ‘Friendchise’. If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below.

https://www.socialmumsclub.com/business-owner


🩷Get your business featured in the Little Pink Book for Mums

Purchase a feature advert in our Little Pink Book for Mums - a directory of businesses we know, LOVE and trust.

https://www.socialmumsclub.com/little-pink-book-for-mums

Are you leaving money on the table? Are you wondering why your business isn’t making much profit, and/or isn't growing as quickly as you’d hoped?

If so, this quiz is for you! https://socialmumsclub.myflodesk.com/quiz


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