Just Words - Automating Content A/B Testing using AI with Neha Mittal, Ex-Twitter & Pinterest Growth Lead | Episode 17

Did you know that changing a Twitter notification from "Elon tweeted" to "Elon just tweeted" once led to a gain of 800,000 users?

In this episode of The Lobster Talks by Lobster Capital, host Gabriel Jarrosson interviews Neha Mittal, founder and CEO of YCombinator-backed Just Words. Neha shares her journey from leading growth at Twitter and Pinterest to starting her own company focused on AI-powered personalized messaging. She reveals how a simple copy change experiment at Twitter sparked the idea for Just Words and discusses the challenges she faced, including a co-founder breakup mid-Y Combinator. Neha explains how Just Words differs from existing A/B testing tools and email service providers by focusing on user-centricity and infinite content testing. She also provides insights into the company's future vision of hyper-personalized communication and the role of AI in revolutionizing marketing. 

EPISODE IN A GLANCE

-Meet Neha Mittal: Founder of Just Words

-The Birth of Just Words: From Twitter to Pinterest

-How Just Words Stands Out in a Crowded Market

-Building the Future: Products and Vision of Just Words

-Collaborating with Big Names: Grammarly and BeReal

-Navigating Co-Founder Breakups: Lessons Learned

-Finding the Right Co-Founder: Trust and Vision

-Advice for Solo Founders: Trust Your Gut

-Intuition in Business

-Fundraising Challenges and Resilience

-The Impact of YC and Community Support

-Vision for Just Words

-Book Recommendation → The Tao of Pooh Paperback by Benjamin Hoff

ABOUT NEHA MITTAL

Neha Mittal is the CEO & Co-founder of just words. She was the head of product for Retention & Growth at Pinterest and at Twitter. She also co-founded CityStructure and was the founding engineer at Sensorflow. She has also held product & engineering roles at the Chan Zuckerberg Initiative and Goldman Sachs.

CONNECT WITH NEHA MITTAL

Website → https://justwords.ai

LinkedIn → https://linkedin.com/in/neha01mittal

LinkedIn → https://www.linkedin.com/company/justwordsai/

GRAB THE BOOK NEHA RECOMMENDS: The Tao of Pooh Paperback 

by Benjamin Hoff → https://a.co/d/dNPfw8G

ABOUT GABRIEL JARROSSON

Gabriel Jarrosson is a seasoned investor and entrepreneur with over a decade of experience in the startup space and the General Partner of Lobster Capital. He has invested over $25M in Y Combinator startups. Having sold three of his own startups, he shares his expertise in his books "My Investor Secrets" and "Investing in Startups: x100 or Nothing."

CONNECT WITH GABRIEL JARROSSON

YouTube → https://www.youtube.com/@lobstercapital

Website → https://www.lobstercap.com/

LinkedIn → https://www.linkedin.com/in/gabrieljarrosson/

Instagram → https://www.instagram.com/lobstercapital/

Tiktok → https://www.tiktok.com/@lobstercapital

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