Little black book: Is it all about WHO you know?

Are there too many extroverts in PR? Is buying influence morally acceptable? Is lobbying a good or a bad thing? We chat about the industrialisation of lobbying. Is it immoral to lobby? Thorny issues are up for discussion in this edition of The Little Questions podcast. 

How comfortable do you feel using your connections and influence to get the results you want? We’d love to hear your thoughts. Email us; [email protected]

Apella is a distinctive advisory firm established to help clients achieve their long term goals and look to the future with confidence. We are a senior team with a powerful combination of broad in-house and consultancy experience of advising clients with complex communications needs. We are independent advisors utilising a partnership approach which enables us to meet the changing demands of the market and better serve our clients.

The Little Questions podcast is presented by Matt Young and Andrew Brown.

Matt Young is an Apella founder partner with 25 years of experience across in Corporate Affairs. He was corporate affairs director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Apella partner Andrew Brown is a former Director of Communications and Public affairs at Ageas Insurance, Andrew has more than ten years’ experience leading the corporate affairs functions for global, listed, multifaceted firms across a range of regulated and unregulated sectors. He has considerable experience in issues, crisis and change management as well as reputation sentiment analysis and insight. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected]

This podcast was produced by the www.thepodcastcoach.co.uk