Keeping the story out of the media

Every now and again in the world of comms, the firewall you’ve thrown up around your organisation fails, and something you’d rather wasn’t “out there” gets through. Perhaps the CEO has said something she shouldn’t have in that profile interview that took months to set up. Or a sensitive email has ended up in the hands of a colleague in the media. 

If you’re in this game and you’ve not been there, you will. It’s as inevitable and irresistible a force as gravity.

So. What do you do? Can you stop the piece from appearing? Can you make it less damaging? Or do you just have to accept a bad day in the papers and hope for a better tomorrow?

All these questions and much, much more are answered in this week's episode. 

The Little Questions podcast is presented by Andrew Brown and Matt Young.

Matt Young is an Apella Advisors partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Andrew Brown is an Apella Advisors partner, a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years’ experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected]

This podcast is produced by the www.thepodcastcoach.co.uk