Do words still matter? Can you still write?

A mastery of words is an essential part of what we do in Communications. We must be able to write clearly and concisely to ensure we’re understood. However has the profession lost the ability to write? Matt and Andrew discuss the importance of writing clearly…

Think of writing like a muscle, says Andrew Brown. You have to use it to strengthen it and if you don’t use it you'll lose it. As skilled communications professionals we simply have to be able to construct a well-written argument. 

Do you think it’s important to be able to write well or has modern technology and new communication channels reduced the importance of great writing? We’d love to hear from you. Get in touch with on social media or email [email protected]

The Little Questions podcast is presented by Matt Young and Andrew Brown.

Matt Young is an Apella founder partner with 25 years of experience across in Corporate Affairs. He was corporate affairs director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Apella partner Andrew Brown is a former Director of Communications and Public affairs at Ageas Insurance, Andrew has more than ten years’ experience leading the corporate affairs functions for global, listed, multifaceted firms across a range of regulated and unregulated sectors. He has considerable experience in issues, crisis and change management as well as reputation sentiment analysis and insight. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected]

This podcast was produced by the www.thepodcastcoach.co.uk