Communications: Is it an art or a profession?

Why do so many people consider themselves an expert in Communications? Is it an art or is it a profession?

In this episode we discuss the dabblers - the people who think they can do our jobs purely because we all communicate!

Apella partners Matt Young and Andrew Brown discuss whether Communications is a trade, like journalism or construction; or a profession, like accountancy or medicine, and whether there should be recognised exams as a means to achieve chartered status as a communications professional?

We’d love to know your thoughts. Email us; [email protected]

Apella is a distinctive advisory firm established to help clients achieve their long term goals and look to the future with confidence. We are a senior team with a powerful combination of broad in-house and consultancy experience of advising clients with complex communications needs. We are independent advisors utilising a partnership approach which enables us to meet the changing demands of the market and better serve our clients.

The Little Questions podcast is presented by Matt Young and Andrew Brown.

Matt Young is also an Apella founder partner with 25 years of experience across in Corporate Affairs. He was corporate affairs director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Apella partner Andrew Brown is a former Director of Communications and Public affairs at Ageas Insurance, Andrew has more than ten years’ experience leading the corporate affairs functions for global, listed, multifaceted firms across a range of regulated and unregulated sectors. He has considerable experience in issues, crisis and change management as well as reputation sentiment analysis and insight. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected]

This podcast was produced by the www.thepodcastcoach.co.uk