Naomi Driver

As General Manager of Marketing at Bupa, Naomi Driver has helped her team achieve an extraordinary nine consecutive quarters of market share growth, but it’s not just strategy and numbers that set her apart. Naomi’s real magic? Limitless influence.

In this episode, we explore: ✅ What influence really means (and why it’s not about power)

✅ How to preempt resistance and bring people with you on the journey

✅ Why curiosity about human behavior is Naomi’s secret weapon in marketing and leadership

✅ How self-awareness and therapy have reshaped the way she leads

✅ The role of storytelling in inspiring action (and why you need to stop skipping context)

✅ Why saying “no” and letting go of perfectionism can actually make you more effective

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