#54: User-focused Content and its Importance in the Creative Landscape

Tom was joined by Laura Jackson from creative content agency Not Actual Size to talk about content, a topic that often gets forgotten about and not given the focus it deserves. NAS design content and manage communities for some of the biggest brands in the world and their words are seen by millions.

Along the way they talked about

• What content actually is and why it's so important to people
• What teams can do to bring a more rigorous content focus to their workflows
• Useful frameworks for content success and the importance of accountability