653. [Book Review] Made To Stick By Chip Heath and Dan Heath

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Once in a while you come across an incredible resource that just fits into your needs like a hand in gloves. If you are a communicator either professionally or otherwise, this book is an absolute read.

If you are interested in passing your message across in a compelling manner to your audience so that it sticks and transforms them, you have a powerful resource here.

Chip and Dan Heath outdid themselves with this treatise. It is indeed one of those those that you do not want to put down. Listen to this.