337. What We Can Learn from Steve Jobs About Refreshing Our Personal Brands

The thing that people in our targeted audience will interact with is what will form a critical aspect of our brand. Personal branding is not just about what we say we can do.

It is also about what we do. When what we do confuses people, we are losing leverage with our personal brand. That is why we need to step back and refresh it.

One of the ways of refreshing a personal brand is to rethink its focus and its value proposition. It is to cull all other things that are bandwagoning and focus on one sharp aspect. Listen to this.