336. This is Why Changing Designs Keeps Your Personal Brand Fresh

There is something called the broken windows theory. It portrays the fact that where environments are run down, security levels are bad.

When you spruce up that environment, the cases of insecurity go down accordingly. The same thing is mightily true about your personal branding.

If your personal brand is not refreshed in any way, it sends a signal to your audience. That negative signal will affect your brand. When you refresh your brand, it sends a positive signal that keeps your audience connected to your brand. Listen to this.