327. Why Selling Should Not Be The Primary Reason For Creating A Personal Brand

Creating a personal brand can be a fun activity. It is also a very delicate activity. Everyone with a heartbeat does have a brand and therefore they can create one. However, with the increasing changes in society, people are becoming increasingly selfish and self-absorbed.

Consequently, the creation of personal brands is riddled with so many misconceptions. One of these misconceptions is that a personal brand is created primarily for the sake of making a sale. Find out why this is wrong.