569: Extreme Makeover - Electrical Company Sales Letter
- Author
- Rich Harshaw
- Published
- Tue 30 Mar 2021
- Episode Link
- http://sites.libsyn.com/206960/569-extreme-makeover-electrical-company-sales-letter
Rich reviews a direct mail letter that was written by the owner of an electric company that was sent to new homeowners. Unfortunately, the letter suffers from “the Curse of Knowledge”...
