1. EachPod

557: TBT: The Power of a Conversational Tone In Advertising

Author
Rich Harshaw
Published
Thu 18 Mar 2021
Episode Link
http://sites.libsyn.com/206960/557-tbt-the-power-of-a-conversational-tone-in-advertising

Rich talks with a contractor about reworking her ads so they aren’t so “announcer-y”! His advice: be more conversational and tell more stories.

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