52: Why I Just Paid Outlandish Prices For Radio
- Author
- Rich Harshaw
- Published
- Wed 30 Oct 2019
- Episode Link
- http://sites.libsyn.com/206960/52-why-i-just-paid-outlandish-prices-for-radio
Today is another real live media buying case study but, with a twist. Rich ended up paying more for radio for this client in this market than he’s paid for any radio anywhere, ever… but as you can imagine, there’s a good reason… which Rich will explain in detail.
