43: All Competitors Lie, So What’s The Point?

Today we have a strategy call between Rich and a guy who runs a solar company in California. When Rich brings up the topic of identity, the guy agrees in principle that Identity is important… but then brings up a strange objection: All of my competitors just lie anyway, so what’s the point of having an identity on my website? Rich has plenty to say about THAT!

Schedule your Strategy Session with Rich: Do that here.