358: How To Determine A “Full” TV & Radio Buy
- Author
- Rich Harshaw
- Published
- Mon 31 Aug 2020
- Episode Link
- http://sites.libsyn.com/206960/358-how-to-determine-a-full-tv-radio-buy
Rich walks you through the process of determining how much it will cost to get a “full buy” on radio, then on television… so you can then have a frame of reference for how big the market actually is, and how far your budget will go as you start out.
