243: Why My Client Couldn’t Convert Low-Cost PPC Leads
- Author
- Rich Harshaw
- Published
- Fri 08 May 2020
- Episode Link
- http://sites.libsyn.com/206960/243-why-my-client-couldnt-convert-low-cost-ppc-leads
Rich talks about a PPC campaign he did for a client that worked--except they couldn’t convert the leads into sales… so I guess you could say… it DID NOT work. But the real moral of this story isn’t about Pay per click at all--it’s about BRANDING
