164: Savage Media Buying - The Importance of CPM
- Author
- Rich Harshaw
- Published
- Wed 19 Feb 2020
- Episode Link
- http://sites.libsyn.com/206960/164-savage-media-buying-the-importance-of-cpm
This episode is recounts a media buy that Rich does for one of his clients in Kansas City. When he discovered that one of the networks had massively raised prices--based on cost per thousand--Rich puts on his Superman Cape and gets to work.
