16: We Earned 125 Consecutive 5-Star Reviews

Today, a conversation between Rich Harshaw and Drew Barto, the Marketing Director for Energy Swing Windows in Pittsburgh. Drew talks about how Energy Swing was able to earn 125 consecutive 5-star reviews on Google… pushing their rounded average from 4.9 stars to 5.0 stars. You’ll hear a lot of familiar concepts: identity, confirmation bias, company culture, and of course, creating videos to document your wins so you can share them on social media.

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