1444: 1445: How We Determine A "Full Buy" on Radio & TV
- Author
- Rich Harshaw
- Published
- Tue 22 Aug 2023
- Episode Link
- http://sites.libsyn.com/206960/1444-1445-how-we-determine-a-full-buy-on-radio-amp-tv
Rich walks you through the process of determining how much it will cost to get a “full buy” on radio, then on television… so you can then have a frame of reference for how big the market actually is, and how far your budget will go as you start out.
