12: The Two Major Parts of Your Identity

A Strategy Session Rich had with an up and coming window company in New York; they’re in the process of building a new website, but then they realized, “Hey, wait, we should probably put an identity in this thing.” Their first idea is to make the identity all about the window itself; but with Rich’s help, they realize that a big part of the identity has to do with the company--not just the window.

 

Want to schedule a strategy session with Rich? Click here