06: Creating a Proper Marketing Budget And Spending it Wisely
- Author
- Rich Harshaw
- Published
- Sat 14 Sep 2019
- Episode Link
- http://sites.libsyn.com/206960/creating-a-proper-marketing-budget
Rich talks to the owner of an exterior remodeling company in Florida with an owner who has his eye on selling the business and retiring. One small catch: Even though the business is profitable, it doesn’t have any real brand equity in the market… so selling it isn’t going to be easy.
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