💭 Does it matter if the world doesn’t sound very good?
Julian Treasure is best known for his five TED talks with more than 150 million views collectively, one of it being part of the top 10 most-watched TED talks of all time. At a young age, Julian learned to play multiple instruments which developed his attentive multitrack listening. He then worked in multiple advertising agencies, which piqued his interest to research how sound affects individuals. This led him to start The Sound Agency which gives multi-sensorial experiences to your brand’s customers.
In this episode, Julian shares how the more sensitive we become to sound, the more we design it, and think about it, the more effective and successful our brand, teams, or businesses will be. And as leaders, we are responsible to create an environment where they can do their very best as this is where people are spending up to 1/3 of their lives.
🎧 Listen to this episode to know how you can use sound to communicate with your team effectively.
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