082. The Cause Effect with Carolyn Butler-Madden

💭 How does purpose help you grow a profitable business that people love?

Purpose in business has become a common expectation, from employees, customers and investors. Yet many business leaders struggle to understand what it means for their business. We learn in this episode why purpose drives profit and why this approach in business connects with people in a powerful way. 

Carolyn Butler-Madden believes in a future where business is a force for good and this is why she is on a mission to make meaningful Social Purpose a vital part of business in Australia and beyond. This purpose has been the driving force behind becoming a 2x author, speaker, podcaster and founder & Chief Purpose Activist of Purpose Consultancy, The Cause Effect. The last 10 years took her on a journey from cause marketing to social purpose and eventually to launch her own Purpose Consultancy and to write two books entitled - For Love & Money; and Path To Purpose.

Purpose is the lifeblood of an organization. This means building a strong and resilient business for the VUCA world by motivating and inspiring its employees, reshaping its culture, fostering opportunities for collaboration with partners, fostering movements of change through marketing, fostering innovation, and producing meaningful impact that stakeholders are proud of.

🎧 Download this to learn more about the real-life examples of purpose-led businesses. 

🌐 Connect with Carolyn:

• Website: https://www.carolynbutlermadden.com/
• TheCauseEffect Website: https://www.thecauseeffect.com.au/
• LinkedIn : https://www.linkedin.com/in/carolynbm/overlay/contact-info/
• Twitter: https://twitter.com/carolynbm
• Instagram: https://www.instagram.com/thecauseeffectconsulting/

Send us a text

Support the show

✅ Follow The Leadership Project on your favourite podcast platform and listen to a new episode every week!

📝 Don’t forget to share your thoughts on the episode in the comments below.

🔔 Join us in our mission at The Leadership Project and learn more about our organisation here: https://linktr.ee/mickspiers

📕 You can purchase a copy of the Mick Spiers bestselling book "You're a Leader, Now What?" as an eBook or paperback at Amazon: https://www.amazon.com/dp/B09ZBKK8XV

If you would like a signed copy, please reach out to [email protected] and we can arrange it for you too.

If you're thinking about starting a podcast or upgrading your hosting, Buzzsprout is a great option! This link will give both of us a $20 credit when you upgrade:

👉 https://www.buzzsprout.com/?referrer_id=1701891

Create forms easily with Jotform! Sign up with my link: https://www.jotform.com/?referral=AkWimLxOBz

Get extra Dropbox space—sign up with my link: Dropbox Referral Link

Wise Referral link: https://wise.com/invite/dic/michaels11434

...