052. The Importance of Branding with Charlie Feinerman

💭 Do you understand the power of brand and storytelling?  Do you understand how to embrace brand and storytelling as leader?

This week we are joined by Charlie Feinerman. Charlie is an award winning strategist; a brand storyteller; and the Director of account strategy at Taoti Creative. 

We discuss brand and storytelling in detail and what the leader’s role is in projecting a brand.

Everyone has a brand whether they realise it or not.  Your brand as a leader is a reflection of your values and how you go about your business. Everything from how you treat other people to what you prioritise when you make decisions.

Your brand is not what YOU say it is, your brand is what others say it is. The way you behave will impact your personal brand in all of your everyday interactions.

Some homework for the audience this week.  Do you know what is YOUR personal brand?  What actions do you take to ensure that the brand you are projecting is the brand you would be proud of and want to project.

Emotion plays a vital role here. Your brand perception will generally be emotive and how people FEEL about you and their interactions with you.

Third Party Trust and Social Proof is the amplifier of your brand.  People learn about your brand from their interactions with you. In the absence of any interactions, they will revert to social proof from their friends or other people they trust.

Every member of your team is an ambassador of your brand.  The leader plays a key role to set the standard here. Everyone in your team is looking for signals from you. If you are consistent with being “on brand” then others will start to follow.

All of your actions need to be consistent with the Voice of the brand.  If you want to be seen as a fun brand; be fun. If you want to be a luxury brand; portray luxury in all that you do.

Charlie shared the power of storytelling.  Storytelling makes you feel something.  Bringing emotion creates something memorable. The emotion of the story is processed in the limbic brain which is the same part of the brain that makes decisions. 

As a leader, consider now:

• What is your personal brand?
• What do you do to pro

Send us a text

Support the show

✅ Follow The Leadership Project on your favourite podcast platform and listen to a new episode every week!

📝 Don’t forget to share your thoughts on the episode in the comments below.

🔔 Join us in our mission at The Leadership Project and learn more about our organisation here: https://linktr.ee/mickspiers

📕 You can purchase a copy of the Mick Spiers bestselling book "You're a Leader, Now What?" as an eBook or paperback at Amazon: https://www.amazon.com/dp/B09ZBKK8XV

If you would like a signed copy, please reach out to [email protected] and we can arrange it for you too.

If you're thinking about starting a podcast or upgrading your hosting, Buzzsprout is a great option! This link will give both of us a $20 credit when you upgrade:

👉 https://www.buzzsprout.com/?referrer_id=1701891

Create forms easily with Jotform! Sign up with my link: https://www.jotform.com/?referral=AkWimLxOBz

Get extra Dropbox space—sign up with my link: Dropbox Referral Link

Wise Referral link: https://wise.com/invite/dic/michaels11434

...