People, Purpose and Profit: Growing Brands and Empowering Communities
- Author
- Mongezi Mtati / Charlie Stewart
- Published
- Fri 28 Feb 2025
- Episode Link
- None
Many brands talk about purpose, but few put it into action. In this episode, Charlie Stewart, CEO of Rogerwilco, shares insights on:
- How B Corp Certification ensures purpose goes beyond words
- The shift in B2B marketing toward storytelling and emotion
- Why creative effectiveness matters more than short-term sales
- The role of AI in marketing and where human expertise still leads
Charlie also co-authored Business-To-Business Marketing, predicting the rise of compelling B2B creativity.
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Audio editing and production by: Maishe Rakgoale
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