From Resonance to Relevance: The Role of Culture in Marketing, Advertising and Brand Growth

Marketing and advertising have always shaped culture and influenced society. Yet, many brands today lack cultural depth, focusing more on data and short-term wins than on building lasting connections with communities.

In this episode of The Lead Creative, Donald Mokgale, MD of MoyaApp, Director of Hibirism, and co-author of Introducing Hibirism: A Guide to Black Cultural Nuance, explores how brands can embed culture into their strategy rather than just referencing it.

“Marketing isn’t about reinventing the wheel; it’s about understanding the human being at the centre of it.”

Key topics in this episode:

• How brands can balance data-driven decisions with cultural intelligence.
• Why co-creating with communities leads to deeper engagement.
• The risks of playing it too safe in brand messaging.
• How cultural nuance can drive both engagement and business success.

Listen now to discover how culture can turn good marketing into great branding.

The Lead Creative Podcast is available on:

• Apple
• Spotify
• Stitcher
• YouTube

Follow us on:

• LinkedIn
• Facebook
• X
• Instagram
• TikTok

Send us mail!

Support the show

Audio editing and production by: Maishe Rakgoale
Signup for our newsletter to get the latest updates.