Compelling Content for Audience Growth and Brand Sponsorships

In this episode, Nicole Engelbrecht, creator of the True Crime South Africa podcast, shares her journey of building a loyal audience and attracting brand sponsorships. Key points include:

• Crafting compelling stories that resonate with both audiences and sponsors.
• Balancing ethical storytelling with the need for audience growth.
• Strategies for aligning brand partnerships with your podcast’s values.
• Insights from Nicole’s experience as an author and podcaster.

Listen now to learn how to create content that captivates and attracts the right sponsors.

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Audio editing and production by: Maishe Rakgoale
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