Breaking Cultural Barriers for Authentic Brand Engagement: Steve Babaeko

Steve Babaeko, the award-winning CEO and founder of X3M Ideas, delves into the remarkable journey that led to his agency's historic Cannes Lions win—the first for a Nigerian and West African agency. 

This conversation offers invaluable insights into breaking international barriers and setting new standards for excellence in global advertising.

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Audio editing and production by: Maishe Rakgoale
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